Sell the season before it starts.
Powersports buyers decide in bursts — tax season, spring, holidays. We make sure your store is the one they hear from first.
Where the sale slips away.
Seasonal spikes with no plan
Demand shows up and the follow-up system doesn't, so the busiest weeks leak the most leads.
Finance-curious shoppers
People who want to know if they qualify, never get pre-qualified, and quietly buy somewhere that asked.
Parts and service customers
Riders already in your building who never hear about the next unit.
Inventory that looks like everyone else’s
The same stock photos and specs every other dealer posts.
The fix, built for your industry.
A seasonal campaign calendar
Built around OEM promo windows and local riding seasons, planned months ahead instead of the week of.
Fast lead response and pre-qualification
Every lead answered quickly, with a clear path for finance shoppers to find out where they stand.
Video and social content
Short-form video that shows units being ridden, not just parked on the showroom floor.
Owner follow-up
Service reminders, accessory offers and trade-up timing for everyone who already bought from you.
Event and demo-day promotion
RSVPs captured straight into your CRM so every attendee gets followed up.
It starts with understanding your business. Everything else follows from that.
Ads, websites, and software are the easy part. What actually moves your bottom line is knowing where your business is losing money and why. That's why the most important hour we spend together is the first one.
Discovery
Book a call online, or meet in person — at your location or somewhere convenient for both of us. We learn how your business actually runs:
- Where your bottlenecks are and where money is leaking
- Your operating procedures, and how your team works day to day
- Your current marketing: what's running, what it costs, what it produces
- How your sales team handles the leads that come in, and how fast
- How your website and search visibility perform
- What your social media presence looks like
The plan
We come back with a plan built around one goal: revenue and return for the owner. Not activity, not vanity numbers. You review it and approve it.
We run it
Once the plan is approved, you let us execute it as designed. Strategies only work when they're carried out the way they were built, so this is the one thing we ask of every client. In return, you get clear, regular reporting on what's working and what it's producing.
An ongoing partnership
After launch we stay on it: refining, reporting, and adjusting as your business grows. The goal is a long-term relationship, not a one-time project.
Built by someone who sat in your chair.
I'm Trae Sepulveda, and I run BLK PHNX Marketing. Before this, I was a BDC director — the person responsible for what happens to a lead after it comes in. I've watched good leads go cold between the form fill and the follow-up call more times than I can count.
That's why we build the marketing and the follow-up together, and why every engagement starts with how your business actually runs. You work with me directly, not an account manager reading from a script.
Related pages
Powersports: common questions
When should we start planning for peak season?
Can you work with OEM co-op and promo requirements?
Do you create the video content?
What happens on the discovery call?
Let's talk about your business
A discovery conversation first — what you're spending, what's coming in, and what happens to it after it does. If there's nothing to fix, we'll tell you that.