Your leads aren't the problem. What happens after is.
Dealers spend heavily to make the phone ring and lose the sale in the first five minutes. We fix the five minutes.
Where the sale slips away.
Speed to lead
Internet leads answered in hours, not minutes — by which time the buyer has already talked to two other stores.
Appointments that don't show
Set, but not confirmed, not reminded, and not followed up when they slip.
Unsold showroom traffic
People who walked the lot, drove the car, and never heard from you again.
Manager blind spots
No one can see which reps are working their leads and which aren't — so no one can coach to it.
The fix, built for your industry.
A BDC process
Phone, text and email scripts, plus appointment-setting and confirmation cadences your team works from every day.
Instant response on every lead source
24/7 coverage so nothing waits for the morning shift.
Unsold and orphan-owner follow-up
Structured programs for showroom traffic that left, owners without a salesperson, and service-to-sales handoffs.
Manager accountability
Daily scorecards, call reviews and mystery shops — the numbers a manager actually needs to run the floor.
Search visibility
Inventory and model pages that rank, a complete Google Business Profile, and steady review generation.
It starts with understanding your business. Everything else follows from that.
Ads, websites, and software are the easy part. What actually moves your bottom line is knowing where your business is losing money and why. That's why the most important hour we spend together is the first one.
Discovery
Book a call online, or meet in person — at your location or somewhere convenient for both of us. We learn how your business actually runs:
- Where your bottlenecks are and where money is leaking
- Your operating procedures, and how your team works day to day
- Your current marketing: what's running, what it costs, what it produces
- How your sales team handles the leads that come in, and how fast
- How your website and search visibility perform
- What your social media presence looks like
The plan
We come back with a plan built around one goal: revenue and return for the owner. Not activity, not vanity numbers. You review it and approve it.
We run it
Once the plan is approved, you let us execute it as designed. Strategies only work when they're carried out the way they were built, so this is the one thing we ask of every client. In return, you get clear, regular reporting on what's working and what it's producing.
An ongoing partnership
After launch we stay on it: refining, reporting, and adjusting as your business grows. The goal is a long-term relationship, not a one-time project.
Built by someone who sat in your chair.
I'm Trae Sepulveda, and I run BLK PHNX Marketing. Before this, I was a BDC director — the person responsible for what happens to a lead after it comes in. I've watched good leads go cold between the form fill and the follow-up call more times than I can count.
That's why we build the marketing and the follow-up together, and why every engagement starts with how your business actually runs. You work with me directly, not an account manager reading from a script.
Related pages
Automotive: common questions
Do you replace our BDC or work with the team we have?
Which CRM do you work with?
How do you measure whether it is working?
Do you only work with dealerships in the Rio Grande Valley?
Let's talk about your business
A discovery conversation first — what you're spending, what's coming in, and what happens to it after it does. If there's nothing to fix, we'll tell you that.