Families are researching online before they ever call.
Funeral homes, cemeteries and monument providers are chosen in hard moments. We make the online experience as considerate as your staff.
Where families get lost.
Websites that are hard to use
Hard to navigate when a family is already under stress.
Pre-planning and cremation inquiries
Questions that come in and never receive a follow-up.
Monument sales on paper
Memorial and headstone sales handled entirely by phone and paper.
No visibility
No way to see which ads or searches bring families to you.
The fix, built for your industry.
Calm, clear websites
Including separate sites for cremation services or a cemetery where that helps families find the right thing.
An online memorial designer
Families can browse, customize, save and request pricing on monuments and headstones.
A CRM for inquiries
Pipelines for pre-need, cremation and monument inquiries, with gentle, respectful follow-up.
Ads and full tracking
Google Ads plus analytics, call tracking and visitor behavior, so you know what is working.
It starts with understanding your business. Everything else follows from that.
Ads, websites, and software are the easy part. What actually moves your bottom line is knowing where your business is losing money and why. That's why the most important hour we spend together is the first one.
Discovery
Book a call online, or meet in person — at your location or somewhere convenient for both of us. We learn how your business actually runs:
- Where your bottlenecks are and where money is leaking
- Your operating procedures, and how your team works day to day
- Your current marketing: what's running, what it costs, what it produces
- How your sales team handles the leads that come in, and how fast
- How your website and search visibility perform
- What your social media presence looks like
The plan
We come back with a plan built around one goal: revenue and return for the owner. Not activity, not vanity numbers. You review it and approve it.
We run it
Once the plan is approved, you let us execute it as designed. Strategies only work when they're carried out the way they were built, so this is the one thing we ask of every client. In return, you get clear, regular reporting on what's working and what it's producing.
An ongoing partnership
After launch we stay on it: refining, reporting, and adjusting as your business grows. The goal is a long-term relationship, not a one-time project.
A small team, and a careful one.
I'm Trae Sepulveda, and I run BLK PHNX Marketing from Edinburg. We are a small, hands-on agency, which means you work with the person doing the work.
For funeral homes, cemeteries and memorial providers, that matters. Every page, message and follow-up is written for families first, and reviewed with you before anything goes live.
Related pages
Funeral & Memorial: common questions
How do you keep marketing respectful for a funeral home?
What is an online memorial designer?
Can your team update the catalog and prices?
Do you work with cemeteries and monument companies too?
Let's talk about your business
A discovery conversation first — what you're spending, what's coming in, and what happens to it after it does. If there's nothing to fix, we'll tell you that.